Tag: Portfolio
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University subjects – A user approach to displaying courses. Driven by SEO research.
Most universities have hundreds of courses across a range of subjects, taught by a handful of schools or colleges. And their websites are often structured in a reverse order. Starting with the School or College and creating all of the subjects they teach as subpages. Which is all great, except if you’re a potential student…
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![Looker studio interfaces for Analytics and Search Console [dashboard examples]](https://digital.snowdensmith.com/wp-content/uploads/data-studio-interface-simple-query-export-vancano.jpg)
Looker studio interfaces for Analytics and Search Console [dashboard examples]
Google Analytics and Search Console can be an intimidating place for non-technical content creators. I’ve found with tools like these, it’s not that people can’t use them, or learn how. But it’s having the confidence to remember which report to look at and what filters to apply. Especially if content creation and analysis is only…
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Drum sample case study – repurposing content for SEO
Every job has its pearls. The things that make you really happy and excited. For me, it’s finding high quality content that’s hidden away. It’s like finding a treasure chest of potential. In this case study it’s a pack of drum samples.
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Sir Patrick Stewart authority page
There are tasks which seem so obvious you wonder why they haven’t been done yet. Eat donut Saving the world Go to bed Build webpage about super famous Emeritus Chancellor Surely there is somewhere on the website that confirms Sir Patrick Stewart was Chancellor for our University and lists the dates? Nope? Why not?! But…
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How to evolve your website’s homepage content to match its growth
Your business will go through many stages in its life. From finding your first client to building an established business. At each stage you’ll understand more about your customers and your product offering. In this case study I’m going to use the Pennine Academy of Dance website to show you how a homepage can evolve…
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Case Study: Finding your homepage audience when you target multiple verticals.
When your business targets multiple types of customers it can be difficult to know what to do with your homepage. Do you pick your most profitable customer group and aim the homepage at them or do you try and target the homepage at every customer? This was always the problem faced by Retail Computer Solutions…
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How a simple content hub revived a dead blog from 181 visitors to 4,242 visitors and more…
Today I’m going to show you how I relaunched the Worldbuilding School from a dead and dying blog into a popular worldbuilding website. And, how I increased it’s traffic… in one weekend. Without spending a penny on marketing. The Worldbuilding School is a website dedicated to helping authors, artists and games masters build their own…