Tag: Homepage
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How to evolve your website’s homepage content to match its growth
Your business will go through many stages in its life. From finding your first client to building an established business. At each stage you’ll understand more about your customers and your product offering. In this case study I’m going to use the Pennine Academy of Dance website to show you how a homepage can evolve…
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Case Study: Finding your homepage audience when you target multiple verticals.
When your business targets multiple types of customers it can be difficult to know what to do with your homepage. Do you pick your most profitable customer group and aim the homepage at them or do you try and target the homepage at every customer? This was always the problem faced by Retail Computer Solutions…