Snowdensmith Digital

Category: SEO

  • Can a simple SEO checklist help enterprise websites win at SEO?

    Can a simple SEO checklist help enterprise websites win at SEO?

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    by

    Nate Smith
    in

    I first saw this graph in a Search Engine Watch article. And it rung true, read below the graph for my reasoning. Why content vs technical SEO matters in enterprise Links are always important, quality content is important but becomes less so the bigger and more powerful your site is. With a large website it’s…

  • Spotify SEO – Can you influence where a playlist ranks?

    Spotify SEO – Can you influence where a playlist ranks?

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    by

    Nate Smith
    in

    This is a 5 minute Spotify SEO experiment I did out of curiosity one lunch break. The data isn’t deep, the methodology isn’t robust, but it’s a bit of fun. If you’re doing your own Spotify SEO experiments then maybe this will be another point of data for you. Who knows. Starting position and meta…

  • Bidet – Google search increases 300% due to toilet paper panic.

    Bidet – Google search increases 300% due to toilet paper panic.

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    by

    Nate Smith
    in ,

    My sister’s father-in-law once advised me “When the conversation turns to toilet humour, you know it’s time to leave.” A wise man indeed. Well, Google Trends has turned to the toilet – to the bidet specifically (Twitter too). It’s predicting that the search term’s popularity has skyrocketed in the month of March. Driven by the…

  • Drum sample case study – repurposing content for SEO

    Drum sample case study – repurposing content for SEO

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    by

    Nate Smith
    in , ,

    Every job has its pearls. The things that make you really happy and excited. For me, it’s finding high quality content that’s hidden away. It’s like finding a treasure chest of potential. In this case study it’s a pack of drum samples. 

  • Unsplash for brands – paid search for images?

    Unsplash for brands – paid search for images?

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    by

    Nate Smith
    in ,

    Unsplash has “announced” how they want to make money from big brands in an article published on Medium. They’ve called it “Unsplash for Brands”, which looks to me like paid search for images. It can be read here: https://medium.com/unsplash/introducing-unsplash-for-brands-3b60d1b4ad0c The article wasn’t clear on the specifics of what Unsplash for Brands is (it’s invite only)…

  • Core principle of SEO

    Core principle of SEO

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    by

    Nate Smith
    in ,

    This is for anyone who’s ever been sold a dream about, gotten fed up with or frustrated about Search Engine Optimisation (SEO). I present the core principle of SEO. Principles provide a fundamental truth about a topic. They can be used to build a system of belief, so that when everything around you seems chaotic,…