Category: Marketing
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Sir Patrick Stewart authority page
There are tasks which seem so obvious you wonder why they haven’t been done yet. Eat donut Saving the world Go to bed Build webpage about super famous Emeritus Chancellor Surely there is somewhere on the website that confirms Sir Patrick Stewart was Chancellor for our University and lists the dates? Nope? Why not?! But…
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How to evolve your website’s homepage content to match its growth
Your business will go through many stages in its life. From finding your first client to building an established business. At each stage you’ll understand more about your customers and your product offering. In this case study I’m going to use the Pennine Academy of Dance website to show you how a homepage can evolve…
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Core principle of SEO
This is for anyone who’s ever been sold a dream about, gotten fed up with or frustrated about Search Engine Optimisation (SEO). I present the core principle of SEO. Principles provide a fundamental truth about a topic. They can be used to build a system of belief, so that when everything around you seems chaotic,…
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Campaign tracking: Is email a utm_source or a utm_medium?
The simple answer is no. Email is not a utm_source. It’s a medium. Here’s why. In Google Analytics a utm_source identifies the source, or origin, of where the traffic has come from. An origin such as Facebook, Twitter, a referring website or your email newsletter. But not email itself. Email is the collective term for…
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Case Study: Finding your homepage audience when you target multiple verticals.
When your business targets multiple types of customers it can be difficult to know what to do with your homepage. Do you pick your most profitable customer group and aim the homepage at them or do you try and target the homepage at every customer? This was always the problem faced by Retail Computer Solutions…
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Hyperlocal websites and the information architecture of large media websites
Update March 2018: This article was written back in July 2016 when WordPress was the only content management system I had used and the biggest site I’d worked on was a couple of hundred pages. About 3 months later I moved from my corporate job to working in higher education. I’ve since worked on a…
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How a simple content hub revived a dead blog from 181 visitors to 4,242 visitors and more…
Today I’m going to show you how I relaunched the Worldbuilding School from a dead and dying blog into a popular worldbuilding website. And, how I increased it’s traffic… in one weekend. Without spending a penny on marketing. The Worldbuilding School is a website dedicated to helping authors, artists and games masters build their own…