Category: Marketing
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Can a simple SEO checklist help enterprise websites win at SEO?
I first saw this graph in a Search Engine Watch article. And it rung true, read below the graph for my reasoning. Why content vs technical SEO matters in enterprise Links are always important, quality content is important but becomes less so the bigger and more powerful your site is. With a large website it’s…
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![Looker studio interfaces for Analytics and Search Console [dashboard examples]](https://digital.snowdensmith.com/wp-content/uploads/data-studio-interface-simple-query-export-vancano.jpg)
Looker studio interfaces for Analytics and Search Console [dashboard examples]
Google Analytics and Search Console can be an intimidating place for non-technical content creators. I’ve found with tools like these, it’s not that people can’t use them, or learn how. But it’s having the confidence to remember which report to look at and what filters to apply. Especially if content creation and analysis is only…
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How to generate dynamic QR codes (guide)
You don’t need to pay for dynamic QR codes. You can create your own using a shortlink tool and InDesign or a free online QR code generator. The tech might seem complex but it’s actually quite simple. Here’s what you can find in this article: Table of contents Don’t pay for a QR code subscription…
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Spotify SEO – Can you influence where a playlist ranks?
This is a 5 minute Spotify SEO experiment I did out of curiosity one lunch break. The data isn’t deep, the methodology isn’t robust, but it’s a bit of fun. If you’re doing your own Spotify SEO experiments then maybe this will be another point of data for you. Who knows. Starting position and meta…
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Bidet – Google search increases 300% due to toilet paper panic.
My sister’s father-in-law once advised me “When the conversation turns to toilet humour, you know it’s time to leave.” A wise man indeed. Well, Google Trends has turned to the toilet – to the bidet specifically (Twitter too). It’s predicting that the search term’s popularity has skyrocketed in the month of March. Driven by the…
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Drum sample case study – repurposing content for SEO
Every job has its pearls. The things that make you really happy and excited. For me, it’s finding high quality content that’s hidden away. It’s like finding a treasure chest of potential. In this case study it’s a pack of drum samples.
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Unsplash for brands – paid search for images?
Unsplash has “announced” how they want to make money from big brands in an article published on Medium. They’ve called it “Unsplash for Brands”, which looks to me like paid search for images. It can be read here: https://medium.com/unsplash/introducing-unsplash-for-brands-3b60d1b4ad0c The article wasn’t clear on the specifics of what Unsplash for Brands is (it’s invite only)…
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How I’m building a content curation tool
This is a sketch from my notebook. It’s my plan for a ‘perfect’ content curation tool. Let me talk you through the sketch… There are 3…